We are dedicated to providing the best products and services to our customers. Learn more about our story and mission.
Est. 2020 — Bandung, Indonesia
About
Extraordinary Power to Express The Ordinary
Heykama is a local eyewear brand from Bandung, carrying the tagline “Kacamata Yang Ngerti Kamu” — glasses that understand you. We are a fit-confidence eyewear brand, helping people across Indonesia find frames that genuinely suit their face shape, skin tone and way of living, through a consultation that always begins by asking and listening. Today Heykama is present through three offline stores (Bandung, Jakarta, Bogor), marketplaces and this website, with one principle that has not changed: help someone know what they want first, before they choose.
A Brief History
Heykama was founded in 2020 by Rd. Harun Arrasyiid, out of an oddity he kept noticing: people were buying anti-radiation glasses without paying much attention to whether the frames actually suited their faces, while online options that accounted for local face shapes and skin tones barely existed. In early 2021 Heykama became known through live shopping on TikTok and Shopee, which opened the way for the first Essential Series line, the Sunyata Collection (2023), and a run of recognitions — Most Favorite Brand Trademark 2024, Most Selling Brand Flex Con 2024, Brand of the Year Trademark 2025 — through to three offline stores: Bandung (2025), Jakarta (2026) and Bogor (2026).
“We believe you deserve to see yourself as you are, not as a version shaped by someone else's standards. Once that clarity is found, you will meet the world with a way of seeing that is genuinely your own.”
Clarity, Beyond Vision Alone
To us, clarity is not only about how sharply you see the world, but about how clearly you know what you actually want from yourself — including in how you choose your style. Everyone has different tastes and their own kind of distinctiveness, but not everyone is clear enough to choose it for their own sake rather than to meet a standard set from outside.
We believe that once that clarity is found, being yourself is no longer something to be afraid of.
